KateMcCavana.com is committed to protecting your privacy and ensuring that your personal data is handled securely and transparently. This policy outlines how we collect, use, and protect personal data and your rights under GDPR and other applicable laws.

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POLICY SUMMARY

Personal data is processed for the following purposes and using the following services:

ACCESS TO THIRD PARTY ACCOUNTS

FACEBOOK ACCOUNT ACCESS: Permissions for custom user actions.

DROPBOX AND GOOGLE DRIVE ACCOUNT ACCESS: Personal data collected as specified in the respective privacy policies.

ADVERTISING

DIRECT EMAIL MARKETING (VIA CONVERT KIT): Email addresses are used to send newsletters, updates, and promotional content.

META ADS CONVERSION TRACKING (META PIXEL): Collects trackers and usage data for advertising purposes.

FACEBOOK AUDIENCE NETWORK: Collects cookies and device identifiers for targeted advertising.

ANALYTICS

GOOGLE ANALYTICS (UNIVERSAL ANALYTICS): Google Analytics 4 (GA4) on this website uses IP anonymization. This means that users' IP addresses are shortened before being stored or processed, ensuring that they cannot be used to identify individuals. Google Analytics collects cookies and usage data to analyze website performance and improve the user experience.

BACKUP SAVING AND MANAGEMENT

BACKUP ON DROPBOX AND GOOGLE DRIVE: Data stored as specified in the privacy policies of these services.

CONTACTING THE USER

MAILING LIST OR NEWSLETTER (VIA CONVERTKIT): Collects email addresses, first names, and usage data for communication purposes.

DATA TRANSFER OUTSIDE THE EU

DATA TRANSFER ABROAD BASED ON CONSENT OR STANDARD CONTRACTUAL CLAUSES: Transfers are handled in accordance with GDPR standards. Users will be informed if their data is transferred outside the UK or EU.

DISPLAYING CONTENT FROM THE EXTERNAL PLATFORMS

INSTAGRAM WIDGET, VIMEO VIDEO AND YOUTUBE VIDEO WIDGET: Collects cookies and usage data to display embedded content.

HANDLING PAYMENTS

STRIPE AND WISE: Handles personal data as required to process payments securely.

PAYMENT SECURITY: All payment transactions are encrypted and processed securely through Stripe and Wise. No payment details are stored on our servers. These services adhere to strict security protocols, including SSL encryption, to protect your information.

HOSTING AND BACKED INFRASTRUCTURE

SQUARESPACE: Manages website hosting and backend services as specified in its privacy policy.

INTERACTION WITH EXTERNAL SOCIAL NETWORKS AND PLATFORMS

FACEBOOK, INSTAGRAM, LINKEDIN, PINTEREST AND TWITTER (NOW X): Collects cookies and usage data for social sharing and interaction.

MANAGING CONTACTS AND SENDING MESSAGES

CONVERTKIT: Manages mailing lists, email addresses, and usage data for sending messages.

REMARKETING AND BEHAVIORAL TARGETING

FACEBOOK CUSTOM AUDIENCE: Collects cookies and email addresses for personalised advertising.

FACEBOOK RE-MARKETING: Collects cookies and usage data for re-marketing campaigns.

Information on opting out of interest-based advertising

Users can manage their preferences for interest-based advertising through: Your Online Choices (EU/UK users) and Network Advertising Initiative (US users).

Refer to the Cookies Policy for more information on managing cookies and trackers.

Further information about the processing of personal data

ANALYSIS AND PREDICTIONS BASED ON THE USER’S DATA (“PROFILING”)

We may use personal and usage data to create user profiles. This helps us understand preferences, choices, and behaviors for tailored services or advertising.

User profiles may be created through automated tools or third-party services.

Right to Object: Users can object to profiling at any time (see "User Rights" below).

PERSONAL DATA COLLECTED THROUGH SOURCES OTHER THAN THE USER

We may collect personal data from third-party services such as:

Stripe: For payment processing

Acuity: For booking appointments.

Meta Pixel: For advertising data.

Details about this data can be provided upon request.

USER RIGHTS UNDER GDPR

Users have the following rights regarding their personal data:

Right to Access: Obtain confirmation if personal data is being processed and request a copy.

Right to Rectification: Correct inaccurate or incomplete personal data.

Right to Erasure: Request the deletion of personal data, where applicable.

Right to Restrict Processing: Limit the processing of personal data under certain conditions.

Right to Data Portability: Receive personal data in a machine-readable format and transfer it to another controller.

Right to Object: Object to the processing of personal data, particularly for profiling or direct marketing.

Right to Lodge a Complaint: File a complaint with a supervisory authority, such as the UK Information Commissioner’s Office (ICO).

To exercise any of these rights, please contact us at the details below.

CONTACT INFORMATION

OWNER AND DATA CONTROLLER

Kate McCavana
Unit 11, Schooners Business Park, Bess Park Road, Wadebridge, PL27 6HB
Email: support@katemccavana.com

For privacy-related inquiries, users can contact the Owner.

RETENTION OF PERSONAL DATA

Personal data will be processed and stored for as long as necessary for the purposes outlined in this policy, unless:

• A longer retention period is required by law.

• Users withdraw their consent for data processing (where applicable).

Once the retention period expires, personal data will be deleted.

CHANGES TO THIS PRIVACY POLICY

This policy may be updated periodically. Users are encouraged to review it regularly. The date of the latest revision will be displayed at the bottom of the document.

Last Updated: 30th March 2025

Next Review: 30th March 2026